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Bright Smile Dental
All Case Studies
MedicalUKWebsite Redesign + SEO

Bright Smile Dental

Modern, mobile-first experience built to improve bookings and trust.

Bookings

Focus

Mobile-First

Outcome

4 weeks
Website Redesign + SEO

About This Client

Bright Smile Dental is a private dental clinic in the UK serving families and cosmetic dentistry patients.

Market: Highly competitive local healthcare market with strong demand for online booking.

Before, During & After

Before

Outdated 2018 website. Not mobile-friendly. Zero online booking enquiries.

During

Complete redesign with online booking, patient forms, local SEO, and automated appointment reminders.

After

340% increase in online bookings within 90 days. Cost per lead dropped 52%.

Problems We Fixed

Each card shows the client's problem and exactly what we built to solve it.

Problem

Outdated 2018 website

Solution

Website redesign

Problem

Not mobile-friendly

Solution

Online booking system

Problem

No online booking

Solution

Patient intake forms

Problem

Poor conversions from ads

Solution

Local SEO

Project Screenshots

Desktop

Bright Smile Dental Desktop

Tablet

Bright Smile Dental Tablet

Mobile

Bright Smile Dental Mobile

Drag to Compare

After redesign
Before redesign
BEFOREAFTER

Tech Stack

ReactNext.jsCalendlyOpenAIPostgreSQL
1Research
2Wireframes
3Design
4Development
5Testing
6Launch

Key Features

Booking System

Lead Forms

CRM Integration

Analytics

Automated Reminders

Business Impact

Modern mobile-first experience
Online booking flow
Improved trust & clarity
SEO-ready structure
  • Better mobile user experience
  • Online booking flow
  • Improved trust & clarity
  • SEO-ready structure

What They Said

Clean, modern design. Patients can book online without calling the front desk.

CM

Clinic Manager

Healthcare

UK

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